Revitalisation of De Hamershof

Shopping, working and living are stacked on top of each other. A visionary and ambitious concept, but the seventies architectur needs an update. Together with the owners, enterpreneurs en inhabitants we worked on a strategy for renewal for the entire center. The physical switch of the seventies architecture to a rather chique new look is an important part of the project. But also the redefinition of the image and identity of the center as a shopping center is part of the discussions. The brand needs to be defined over again and the buildings are part of that. Under the umbrella of a strong common identity we want to make the area attractive again. It has to again becom a place where people like to go, a place where shopping is more than just buying necessities.